David Brand
美 [ˈdeɪvɪd brænd]英 [ˈdeɪvɪd brænd]
- 网络大卫·布兰德
David Brand-
50 years since the 20th century , the United States , David ? Ogilvy brand concept was first proposed , to enter the 21st century world economy , globalization , the brand is emerging as a symbol for the economic development significance .
自20世纪50年代美国的大卫·奥格威首次提出品牌概念，到进入21世纪世界经济全球化后，品牌日益显现出对于经济发展的标志性意义。
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The advertising master David Ogilvy said , brand is a complicated symbol and an assembly of something intangible , which include brand attribute , brand name , packaging , price , history , reputation and advertising .
广告界泰斗大卫.奥格威（DavidOgilvy）对品牌的定义是：品牌是一种错综复杂的象征，它是品牌属性、名称、包装、价格、历史、声誉、广告方式的无形总和。